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Communications Index | Press releases | Scotland inUNISON | Campaigns


Date: Mon 4 Oct 2004

UNISON launches 'One in a million' recruitment campaign with TV ad

Scotland's largest union, UNISON, today launches their £1m recruitment campaign. The campaign will feature a TV advert that will screen first during Coronation Street on Weds 6 Oct and then run for three weeks. The union also plans an awareness-raising exercise in the days running up to the advert, with activists distributing postcards at a number of public venues including main railway stations and major public service employers asking 'Are you one in a million?'

A variety of other recruitment publicity and events are planned.

The Launch will be at a Press Conference to be held in UNISON House, 14, West Campbell Street, Glasgow at 10.00am on Monday 4 October. Present will be - Matt Smith, UNISON's Scottish Secretary, Glyn Hawker, UNISON's Scottish Organiser for Organisation and Development, and UNISON members who have direct cause to thank the union for its support.

In particular a UNISON member who has his job back because of UNISON support and UNISON members who have benefited through the union's pioneering promotion of workplace learning will be present at the launch and available for interview. The new TV advert will be screened.

Matt Smith said:

"This is a significant campaign that will also involve members, full time staff and retired members. We aim to reach into the heart of Scotland's public services and ensure that all staff are aware of, and have the opportunity to join, the union that speaks up for them."

Photographic opportunities and interviews with officers and members of UNISON will be available. You are invited to be represented. Please contact Chris Bartter (below) for details or to confirm attendance.

UNISON currently has 150,000 members across Scotland's public services. The union has 1.3million members UK-wide.





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