Tobacco Advertising And Promotion Bill
UNISON Scotland's response
to Scottish Executive Consultation Document and Draft Regulatory
Impact Assessment on Regulations Concerning Sponsorship, Brandsharing,
and Point of Sale Advertising.
UNISON welcomes the opportunity to respond
to the consultation on the Regulations concerning sponsorship,
brandsharing and point of sale advertising of tobacco.
- We agree with proposals to ban tobacco advertising.
- We believe that tobacco promotion should also end, there
should be allowances for the continuation of tobacco sponsorship
of global events.
- Brand sharing should be prohibited.
- UNISON believes these regulations should be introduced as
soon as is possible.
UNISON is Scotland's largest trade union representing
over 145,000 members working in the public sector. We are the
largest union in the health service, so our members deal with
the effects of tobacco smoking on a daily basis. UNISON Scotland
also has an interest in the Bill's proposals as a public health
issue for the people of Scotland.
This paper constitutes UNISON Scotland's response
to the consultation document issued by the Scottish Executive
on the proposals for the tobacco advertising and promotion.
UNISON Scotland strongly supports the proposals
to end the advertising and promotion of tobacco. We agree with
the Cancer Research charities that a ban on tobacco advertising
is essential for the future health of Scotland. Cancer Research
points to statistics that:
- Over 120,000 people in the UK die from tobacco related diseases
and smoking is responsible for 1/3 of all cancer deaths.
- Tobacco companies face an ongoing struggle to replenish
their market with new customers because smoking kills around
330 smokers every day in the UK.
- Tobacco causes 22% of all deaths in Scotland (Callum C ,
The UK Smoking Epidemic, Health Education Authority, London)
- compared to 19% in England.
- Tobacco advertising bans in other countries have led to
per capita consumption of cigarettes has dropping by between
14 and 37%.
With these appalling statistics it is clear
that the continuation of tobacco smoking is having a detrimental
impact on Scotland's health record. Evidence shows that tobacco
advertising and promotion does encourage people, particularly
young people, to start smoking, and the addictive nature of
tobacco ensures that they continue. If we are serious about
tackling Scotland's atrocious health record, then we have to
address the causes - which clearly include smoking.
Sponsorship (Transitional Regulations) Consultation
Document and Regulatory Impact Assessment
UNISON believes that the tobacco advertising
should cease as soon as possible and we agree with the proposals
to allow existing tobacco sponsorship agreements to run until
30 July 2003, ending thereafter.
We have concerns that tobacco sponsorship of
global events are being allowed to operate for an extra three
years until 1 October 2006. Global events, by their nature have
the biggest impact and widest geographical, TV and media coverage.
The continuation of global events will cancel out the positive
impact of ending the national and local tobacco advertising.
UNISON believes that if we are serious about tackling the issues,
then we need to end all tobacco promotion and advertising as
soon as possible.
The ending of tobacco sponsorship should not
impact too drastically on sponsorship. There are a range of
companies and organisations that are already involved in sponsorship
of sporting, educational and other social events that are not
connected with tobacco. We would hope that this creates opportunities
for them to support such activities.
We agree that tobacco sponsorship undermines
health promotion, particularly sponsorship of sporting activities.
Tobacco advertising does have a role in legitimising smoking
as an acceptable activity especially for young people during
an impressionable time of their lives. The view from industry
that tobacco companies see sponsorship as a vital means of promoting
product as glamorous and exciting only illustrates the importance
they place on sponsorship and promotion as a means of associating
their product with a "positive" activity to sell it
to more people.
Sports which rely on tobacco sponsorship tend
to be those which operate on multi-million pound budgets in
the first place, such as Formula One and snooker. We believe
that it is appropriate that these sports should look elsewhere
Point of Sale - Consultation Document &
Regulatory Impact Assessment
UNISON Scotland agrees that this legislation
should provide an appropriate framework for the protection of
public health and the transaction of legitimate business. We
welcome the fact that the legislation will cover all situations
where tobacco may be sold, and we support the restrictions of
adverts in places where tobacco is sold. The proposed restrictions
on websites selling tobacco are also welcome , we agree it is
appropriate that adverts for tobacco should only be on pages
accessed from home page.
Branding - Consultation Document and Regulatory
UNISON agrees with the general prohibition
on the shared use of names, emblems and other features between
tobacco and non-tobacco products. We believe that bans are only
really effective if they are comprehensive, and if tobacco companies
are allowed to promote their brand through non-tobacco products,
this is having the same affect as promoting tobacco directly.
We also agree with proposals to ban brand-sharing.
Transferring tobacco branding into new but complementary fields
clearly does need regulating, as the evidence cited shows that
brand sharing does promote and encourage smoking when used by
Timing of introduction
As stated above UNISON Scotland believes that
these restrictions on tobacco advertising and promotion should
be introduced as soon as possible. However we do recognise that
the process of changing the rules on tobacco advertising and
promotion may take time, and that allowing a transitional period
may be appropriate, although we would suggest that the transitional
period could be less than the 18 months set out in the consultation
For Further Information Please Contact:
Matt Smith, Scottish Secretary
14, West Campbell Street,
Glasgow G2 6RX
Tel 0141-332 0006 Fax 0141 342 2835