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Public Works  

Toolkit

Powerpoint Resources from the Communications and Campaigns Committee:
Key Messages
| Campaign planning | Using local media

Public services at risk
Public Services Election 2015
Our vital public services are at risk from austerity economics. Check out our interactive cartoon... and join the fight for public services >>>

The damage to our public services
Damage series
A series of UNISON Scotland reports on how austerity is hitting public services and how we can protect them

Infographics
Infographics
A great way to get the message across simply and effectively. Click here for a range to use.....

Public Works
Public Works is the campaign for jobs, services, fair taxation and a Living Wage by UNISON, Scotland's biggest public service union. More updates on our Public Works blog - see also the UNISON Scotland blog plus UNISON Scotland Press releases

Public Works
Resources for branches
to campaign against public service cuts.
Get tooled up.

MORE CAMPAIGN RESOURCES

There is a better way
There is a Better Way STUC campaign site

False Economy logo
False Economy:

Why the cuts are wrong

Website supported by UNISON and TUC

Public Works: UNISON Scotland programme to beat recession
Spring 2009
(leaflet pdf)

<< back to Toolkit Contents page

Campaigning - Assessing your campaign


Identify your specific campaign issues and check against the checklist below.  Use a table like the one below to score issues and note problems which can be addressed.

CAMPAIGN Issue:

Issue matches?
score out of 10

Can we address any problems?

Have a good chance of success

 

 

 

Be widely felt

 

 

 

Be deeply felt

 

 

 

Be an issue which can involve members and recruit potential members

 

 

 

Be worth the effort and time it will take

 

 

 

Be easily understood

 

 

 

Be consistent with union’s values and objectives

 

 

 


Checklist for a Good Campaign Issue

A good campaign issue should match as many as possible of these points:
    • Have a good chance of success
      The problem must not be so large and insurmountable that there will be no successes to report at the end of the campaign.
    • Be widely felt
      The issue must be relevant to the great majority of members and potential members and there must be widespread agreement about the solution proposed.
    • Be deeply felt
      The issue must be something that people feel very strongly about.
    • Be an issue which can involve members and potential members
      Members and potential members should feel that they and not outsiders have won the campaign.
    • Be worth the effort
      Members should feel it is an issue that is worth their time and effort. If the issue is not so important but requires enormous time and commitment it might not be worth the effort.           
    • Be easily understood
      The issue can be expressed simply, so that it can convince members and potential members
    • Be consistent with UNISON’s values, priorities and strategic plans
      The issue must be consistent with UNISON’s values and reflect our priorities and plans.


    Page updated: 2 March 2015

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