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Campaigning - Draft press release
Issuing press releases is a good way of getting local
and even national media to cover your campaign actions. Here
are some ideas for content in a typical press release format.
Adapt as required.
NEWS Release – UNISON _____________________ Branch
[Masthead – who is issuing this]
_____________UNISON to fight service cuts in ____________.
[Headline - keep it short and to the point]
[date/time that you do not want this release to be
published/broadcast before. If you want it covered immediately,
put in 'Immediate' as the embargo date]
[of issue of press release]
UNISON, the union that represents staff working for __________________
Council warned that budget cuts were leading to cuts in much-valued
local services, and announced the start of a campaign to defend
The union says that [some examples of closures, opening hour
restrictions, staffing numbers cut] means that core services
to people are being cut and that they will be [joining/starting]
a campaign to defend them. Despite protestations from the council,
staffing cuts are leading to cuts in services to the public. UNISON
says budgets are under pressure because:
- Money from the Scottish Government has been ring-fenced to
pay for the council tax freeze
- The budget deal to cut business rates means less money for
- Income from sales and service charges is dropping due to the
And this is happening at a time when demand for public services
is increasing due to that same recession.
___________ ___________ Branch __________ for UNISON ___________
[Pick one or two relevant quotes from the list below, or
use a specific local service cut to highlight local campaigning
“Leaving vacancies unfilled is not a soft option.
It means cuts in services. Local services are already under pressure.
That pressure is increasing as people turn to public services
to help them cope with the recession.
“Less staff means more cuts. Increased pressure on services
mean less service, longer waiting times, and increased risk of
corner-cutting and mistakes.
“The difference between cuts in ‘Backroom’ and
‘Frontline’ staff is artificial. Cuts in admin staff
mean more admin work piled onto ‘frontline’ staff,
and less direct public service.
“Equal pay is being used as a scapegoat. It is the law that
men and women should be treated equally. Councils and Government
have known they needed to deliver this for at least ten years.”.
This campaign will link with local community campaigns to defend
local services and to ensure they are available for the increasing
number of people who will be likely to depend on them.
For further information please contact:
[one or, better, two Branch Contacts with out-of-hours contact
details (mobiles are good).]
Page updated: 5 February 2010
| Press Releases | Scotland