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Campaigning - Assessing your campaign

Identify your specific campaign issues and check against the checklist below.  Use a table like the one below to score issues and note problems which can be addressed.


Issue matches?
score out of 10

Can we address any problems?

Have a good chance of success




Be widely felt




Be deeply felt




Be an issue which can involve members and recruit potential members




Be worth the effort and time it will take




Be easily understood




Be consistent with union’s values and objectives




Checklist for a Good Campaign Issue

A good campaign issue should match as many as possible of these points:
    • Have a good chance of success
      The problem must not be so large and insurmountable that there will be no successes to report at the end of the campaign.
    • Be widely felt
      The issue must be relevant to the great majority of members and potential members and there must be widespread agreement about the solution proposed.
    • Be deeply felt
      The issue must be something that people feel very strongly about.
    • Be an issue which can involve members and potential members
      Members and potential members should feel that they and not outsiders have won the campaign.
    • Be worth the effort
      Members should feel it is an issue that is worth their time and effort. If the issue is not so important but requires enormous time and commitment it might not be worth the effort.           
    • Be easily understood
      The issue can be expressed simply, so that it can convince members and potential members
    • Be consistent with UNISON’s values, priorities and strategic plans
      The issue must be consistent with UNISON’s values and reflect our priorities and plans.

    Page updated: 5 February 2010

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